The Bee Group produces a series of themed Special Sections that it inserts into all of its papers. For the ‘Spring Preview’ section, the focus was on the upcoming season and all the activities you could do, as well as events you could attend. In this design, I hoped to draw on a sense of nostalgia from the viewer. Our main audience is 40 and older adults, most of whom have children or grandchildren of their own. I hoped to use a retro illustration style to remind them of springs they had when they were younger, things that they would want their own families to do together, in the hopes that they would open the section and find exactly that.
