The Bee Group produces a series of themed Special Sections that it inserts into all of its papers. For the ‘Business A to Z’ section, the focus was on showcasing the range of different businesses that exist locally in the area. Since we had such a wide range of businesses in this section, I thought the design should be more abstract in nature, focusing on the typography rather than any images. I thought it would be interesting to create a design that was reminiscent of screen printing onto textured paper. I felt like this connected to an old-school office atmosphere, but with a pop of color to draw the eye and create visual interest.
