The Bee Group produces a series of themed Special Sections that it inserts into all of its papers. The ‘Life After 50’ section was geared toward those of our readers entering a new stage of life, and focused on showcasing the services and activities available to them. For this design, I wanted to create a warm and inviting scene that the reader would want to step into. I found a photo of a couple strolling along a beach and made sure that the colors were soft, while still being interesting to the eye. I then masked the type over this image so that it felt like a space that you could step into if you opened this paper. I finalized the design by adding a fabric texture in the negative space to reaffirm the comforting nature of the cover.
