The Bee Group produces a series of themed Special Sections that it inserts into all of its papers. For the ‘Business A to Z’ section, the focus was on showcasing the range of different businesses that exist locally in the area. This covers a lot of ground, so I wanted to create a cover that wasn’t specific to any one business. I thought it would be beneficial to have a customer featured on the cover. I decided on this image of a woman sitting on steps, adding in a bag next to her, because I wanted to create a title that blended with the background in a way that felt natural.
