As a means of honing my skills set, I decided to follow a design exercise where I was given a brief and asked to develop a brand identity for it. In this case, the company was Bubble & Peach, and they needed a new logo and billboard design. I built a visual identity that was full of warn colors to differentiate from the look of traditional chemical cleaners and provide a more warm and personal touch. I also wanted to create a package that was largely clear to provide a sense of transparency to customers about the product and its ingredients.
